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  • be you!
  • Jennifer Biswas

be you!

When I first started my business I carefully watched the brands that have "gone before me" and were doing amazing things. I saw the type of Instagram posts they did, whether or not they blogged, how they styled their products...all of it.

I didn't want to copy anyone but I also didn't want to do something that I shouldn't do, or what I thought I shouldn't do in order to succeed.

Some things worked, others didn't but I wasn't always the happiest doing what I was doing. There was always something missing.

Last year I decided to start doing things a little different and do things that I wanted to do regardless of them being what others in my industry was doing.

I started blogging more and sharing more of me both here in on my Instagram and Facebook.

I launched Brews + Brands with my friend Morgan from construction2style to bring brands together for networking, shopping and collaborating.

I partnered with a variety of different brands to share products that I love and use on my blog and social media.

I started learning more about photography and started doing photography for a few brands (like one of my favorites - Paper Riot).

And you know what? I'm loving being a business owner so much more today than last year at this time. I've given myself more freedom to do what I want and not pigeon hole myself into one specific thing.

Maybe there's something that you need to be a bit more flexible on that will help you enjoy life a bit more!

{photos taken by Broke Aho}

Do you hate working out at the gym but go week after week because that's what you think you should do to be healthy? Maybe putting on some fun music and dancing around your kitchen for 30 minutes would be way more fun for you - and you're still getting your exercise!

Do you put on the same frumpy dress clothes, day after day, because nobody at your office wears anything fashion forward? Maybe you should jazz things up a bit one day with your favorite skirt or top, even if it's a wild print or bright color! Nobody will likely say anything and you can feel a bit more like you during the work day.

Figure out something that you're doing in your life just because you think you should  do it and make a change! You might just start living a happier life.

Shop my outfit!

Wild + Free tshirt

Silver necklace

Rose gold necklace

Embroidered jacket (sold out on Gilt) similar style here + here + here

Black jeans


  • Jennifer Biswas

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